Media Analysis Example

Media Analysis Example Media Analysis â€" Assignment Example > RepresentationThis refers to methods or ways in which different groups are portrayed by the media. In other words, it is a tool that the media uses to present a particular group of people or the image created in viewers’ minds about a group’s class, race, age, ethnicity, and gender mostly through stereotypes. Media products are different from the reality. They are a representative of the reality, not the reality. Therefore, representation is a concern of how the target audience views or understands a group of people. Every time one watches a documentary or a movie or follows political events of a certain country, their understanding regarding that particular group or culture is broadened. For example, a documentary about Middle East presents a culture that lays much emphasis on morality and role of women, which differ greatly from that of men. Every media form is a representation of an individual’s concept; a reality using signs, texts, images, and symbols, which the audienc e can interpret. Without the media, our perception would be limited. Therefore, audience needs assistance from the media in forming their perception of reality. However, it is important to understand that since the media presents selected details not necessarily the entire information regarding a group or person, the audience receives a limited perception of that group or person. The viewers’ understanding is therefore, based on the coverage of the media product (Karina, n.d). GenreGenre refers to a category of literature or any form of media. It is a way of classifying media text depending on its content and style. African’s, for instance, have rich cultural background. Audiences have an idea of what a genre text will contain in terms of costume, background music, character, accent, and interactions. Audiences therefore, look out for specific genre examples of the content when they are experiencing the text. Concerning style, media texts depend on the convention when they are being constructed. For example, a car magazine displays a model of a car at the front page. In movies, the villain ends up in defeat with the starring emerging as the hero. Genre relies mostly on the way a media text is constructed, not just on the text's content. For example, a horror movie and a thriller have the same subject matter and the same ideology but belong to a different genre; a horror movie is based on supernatural phenomenon whereas a thriller is based on reality. Genres are more than just features of texts. They are mediating factors between texts, their makers, and interpreters. Genre makes it possible for the content to be communicated and influences how a text is read. It defines the framework within which a text is interpreted guiding readers to a reading (Daniel, 2000). A genre is important to producers in the sense that it has established audience so marketing is made is easy. This also works to the advantage of the distributor as they have a specific target market. Rhetorical ProofsThis is the art of improving the work of writers or producers dedicated to informing, persuading, or motivating a certain audience in specific situations. Rhetorical proof is the means of persuasion and appeal to the audience. It is further categorized into three forms; ethos, pathos and logos. Ethos is the convincing character of the author. Audience tends to believe people they respect. It is therefore up to the author to create an impression that they are worth listening. For them to be able to persuade their audience, they must earn their trust. Ethos is therefore an ethical proof of how of how a speaker earns audience’s trust. A speaker ought to demonstrate intelligence and goodwill as well as virtue. Politicians, for instance, have to understand the culture of places they are intending to give speeches. One character who used ethos very well is Martin Luther King Jr. He displayed an intelligent image, moral character, and conveyed a message of good will.