Term Paper on Imc Analysis of Robi free essay sample

Dear Madam, It is of great honor and delight to us to present you our term paper, prepared as a part of MKT 101 . When I do this job I feel me as a marketer it is a new experience to me and this paper will help me and also Robi. We are grateful to you for giving us the basic knowledge to prepare this kind of hard work. We wish we will get always support from you and you will also get development from us. On the behalf of the group Arifur Rahman Khan†¦.. 2009-1-10-145 Acknowledgement: Firstly we would like to give thank to almighty allah. We believe that behind every success there is some inspiration and cop-operation of some special person who never appear in the picture but always provide support to make this term paper. secondly I would like to thank Ms kashfia Ahmed for giving us endless support . We will write a custom essay sample on Term Paper on Imc Analysis of Robi or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page We work this promotional project in 5 ways ? Magazine ? Billboard ? Newspaper ? Radio ? Television Executive summery : Robi was Aktel and this company was started there journey on 1997. This is a 40:60 joint venture company . Bangladeshi TM and Singaporean telecom was the owner of this company. This company serve telecom services around Bangladesh . There technology is from Germany and there Cards are from China. This company holds the 235 of its telecom market of Bangladesh. Communication process for TV Advertisement: [pic] 1. Sender: Here Robi is giving the massage that they are changed as Aktel to Robi. 2. Encoding: Robi is advertising them as a newer in market with latest tec 3. Message:This add provide the message that as sun is powerful we are also powerful with our technology. 4. Media: In this case robi is selecting this as a right media to reach them. 5. Decoding:Target consumer of this service will see this tv add and understand about this message. 6. Recever: All urban class people are our targeted customer who will understand this message. 7. Response:Targeted customer will understand that what we want to say to them. 8. Feedback:Finally when they show there responses to us and purchase this product then we will get our result. 9. Noise:Consumer may distract while watching this tv add. Communication process for Newspaper Advertisement: [pic] 1. Sender: Here Robi is giving the massage that they are changed as Aktel to Robi. . Encoding: Robi is advertising them as a newer in market with latest tec 3. Message:This add provide the message that as sun is powerful we are also powerful with our technology. 4. Media: In this case robi is selecting this as a right media to reach them. 5. Decoding:Target consumer of this service will see this Newspaper add and understand about this message. 6. Recever: All urban class people are our targete d customer who will understand this message. 7. Response:Targeted customer will understand that what we want to say to them. 8. Feedback:Finally when they show there responses to us and purchase this product then we will get our result. 9. Noise:Consumer may distract while watching this Newspaper add. Communication process for Magazine Advertisement: [pic] 1. Sender: Here Robi is giving the massage that they are changed as Aktel to Robi. 2. Encoding: Robi is advertising them as a newer in market . 3. Message:This add provide the message that as sun is powerful we are also powerful with our technology. 4. Media: In this case robi is selecting this as a right media to reach them. 5. Decoding:Target consumer of this service will see this Magazine add and understand about this message. 6. Recever: All urban class people are our targeted customer who will understand this message. 7. Response:Targeted customer will understand that what we want to say to them. 8. Feedback:Finally when they show there responses to us and purchase this product then we will get our result. 9. Noise:Consumer may distract while watching this Magazine add. Communication process for Billboard Advertisement: [pic] 1. Sender: Here Robi is giving the massage that they are changed as Aktel to Robi. . Encoding: Robi is advertising them as a newer in market . 3. Message:This add provide the message that as sun is powerful we are also powerful with our technology. 4. Media: In this case robi is selecting this as a right media to reach them. 5. Decoding:Target consumer of this service will see this Billboard add and understand about this message. 6. Recever: All urban class people are our targeted customer who will understand this message. 7. Response:Targeted customer will understand that what we want to say to them. 8. Feedback:Finally when they show there responses to us and purchase this product then we will get our result. 9. Noise:Consumer may distract while watching this Billboard add. Communication process for Radio Advertisement: [pic] 1. Sender: Here Robi is giving the massage that they are changed as Aktel to Robi. 2. Encoding: Robi is advertising them as a newer in market . 3. Message:This add provide the message that as sun is powerful we are also powerful with our technology. 4. Media: In this case robi is selecting this as a right media to reach them. . Decoding:Target consumer of this service will see this Radio add and understand about this message. 6. Recever: All urban class people are our targeted customer who will understand this message. 7. Response:Targeted customer will understand that what we want to say to them. 8. Feedback:Finally when they show there responses to us and purchase this product then we will get our result. 9. Noise:Consumer may distract while watching this Ra dio add. References: 1. MKT101 (Kotler). 2. Robi web sight. 3. Newspaper . 4. Magezine.