Term Paper on Imc Analysis of Robi free essay sample

Dear Madam, It is of great honor and delight to us to present you our term paper, prepared as a part of MKT 101 . When I do this job I feel me as a marketer it is a new experience to me and this paper will help me and also Robi. We are grateful to you for giving us the basic knowledge to prepare this kind of hard work. We wish we will get always support from you and you will also get development from us. On the behalf of the group Arifur Rahman Khan†¦.. 2009-1-10-145 Acknowledgement: Firstly we would like to give thank to almighty allah. We believe that behind every success there is some inspiration and cop-operation of some special person who never appear in the picture but always provide support to make this term paper. secondly I would like to thank Ms kashfia Ahmed for giving us endless support . We will write a custom essay sample on Term Paper on Imc Analysis of Robi or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page We work this promotional project in 5 ways ? Magazine ? Billboard ? Newspaper ? Radio ? Television Executive summery : Robi was Aktel and this company was started there journey on 1997. This is a 40:60 joint venture company . Bangladeshi TM and Singaporean telecom was the owner of this company. This company serve telecom services around Bangladesh . There technology is from Germany and there Cards are from China. This company holds the 235 of its telecom market of Bangladesh. Communication process for TV Advertisement: [pic] 1. Sender: Here Robi is giving the massage that they are changed as Aktel to Robi. 2. Encoding: Robi is advertising them as a newer in market with latest tec 3. Message:This add provide the message that as sun is powerful we are also powerful with our technology. 4. Media: In this case robi is selecting this as a right media to reach them. 5. Decoding:Target consumer of this service will see this tv add and understand about this message. 6. Recever: All urban class people are our targeted customer who will understand this message. 7. Response:Targeted customer will understand that what we want to say to them. 8. Feedback:Finally when they show there responses to us and purchase this product then we will get our result. 9. Noise:Consumer may distract while watching this tv add. Communication process for Newspaper Advertisement: [pic] 1. Sender: Here Robi is giving the massage that they are changed as Aktel to Robi. . Encoding: Robi is advertising them as a newer in market with latest tec 3. Message:This add provide the message that as sun is powerful we are also powerful with our technology. 4. Media: In this case robi is selecting this as a right media to reach them. 5. Decoding:Target consumer of this service will see this Newspaper add and understand about this message. 6. Recever: All urban class people are our targete d customer who will understand this message. 7. Response:Targeted customer will understand that what we want to say to them. 8. Feedback:Finally when they show there responses to us and purchase this product then we will get our result. 9. Noise:Consumer may distract while watching this Newspaper add. Communication process for Magazine Advertisement: [pic] 1. Sender: Here Robi is giving the massage that they are changed as Aktel to Robi. 2. Encoding: Robi is advertising them as a newer in market . 3. Message:This add provide the message that as sun is powerful we are also powerful with our technology. 4. Media: In this case robi is selecting this as a right media to reach them. 5. Decoding:Target consumer of this service will see this Magazine add and understand about this message. 6. Recever: All urban class people are our targeted customer who will understand this message. 7. Response:Targeted customer will understand that what we want to say to them. 8. Feedback:Finally when they show there responses to us and purchase this product then we will get our result. 9. Noise:Consumer may distract while watching this Magazine add. Communication process for Billboard Advertisement: [pic] 1. Sender: Here Robi is giving the massage that they are changed as Aktel to Robi. . Encoding: Robi is advertising them as a newer in market . 3. Message:This add provide the message that as sun is powerful we are also powerful with our technology. 4. Media: In this case robi is selecting this as a right media to reach them. 5. Decoding:Target consumer of this service will see this Billboard add and understand about this message. 6. Recever: All urban class people are our targeted customer who will understand this message. 7. Response:Targeted customer will understand that what we want to say to them. 8. Feedback:Finally when they show there responses to us and purchase this product then we will get our result. 9. Noise:Consumer may distract while watching this Billboard add. Communication process for Radio Advertisement: [pic] 1. Sender: Here Robi is giving the massage that they are changed as Aktel to Robi. 2. Encoding: Robi is advertising them as a newer in market . 3. Message:This add provide the message that as sun is powerful we are also powerful with our technology. 4. Media: In this case robi is selecting this as a right media to reach them. . Decoding:Target consumer of this service will see this Radio add and understand about this message. 6. Recever: All urban class people are our targeted customer who will understand this message. 7. Response:Targeted customer will understand that what we want to say to them. 8. Feedback:Finally when they show there responses to us and purchase this product then we will get our result. 9. Noise:Consumer may distract while watching this Ra dio add. References: 1. MKT101 (Kotler). 2. Robi web sight. 3. Newspaper . 4. Magezine.

Free Essays on Jacksonville Shipyards

Jacksonville Shipyards 1. The behavior of Lois Robinson’s co-workers is not acceptable. The behavior is not acceptable because it is an act of discrimination and sexual harassment. The â€Å"sexually explicit pictures, the sexually suggestive and humiliating comments of her male co-workers, and the ‘Men Only’ sign in the ship fitters trailer† are wrongful acts that deprive Robinson from her right to be treated equally (Jacksonville Shipyards 1). As an individual she is entitled to be treated in the same manner as the men she works with. â€Å"Rights are powerful devices whose main purpose is to enable the individual to choose freely whether to pursue certain interests or activities and to protect those choices† (Velasquez 91). Unfortunately, Robinson was not given this opportunity, or choice, when others warned her â€Å"to ‘take cover’ or leave so that men could exchange jokes out of her hearing† (Jacksonville Shipyards 2). Additionally, accordin g to the article a sign reading â€Å"Men Only† was posted outside the ship-fitters trailer where Robinson, along with other female co-workers, needed to report to receive instructions. Since the Jacksonville Shipyard was a business that operated with male and female workers, a sign such as that posted, expressed a prejudice towards women. As an individual she not only has a legal right to be treated fairly, but the moral right as well. â€Å"First, moral rights are tightly correlated with duties† (Velasquez 92). Robinson has the moral right to work in any field she desires, therefore the people whom she works with cannot interfere with her form of work, nor her fulfilling her duties. Secondly, â€Å"moral rights provide individuals with autonomy and equality in the free pursuit of their interests† (92). The men she worked with had no right to tell her where she was permitted, nor when to come and go from conversations. Robinson could not be forced to lea ve an area because m... Free Essays on Jacksonville Shipyards Free Essays on Jacksonville Shipyards Jacksonville Shipyards 1. The behavior of Lois Robinson’s co-workers is not acceptable. The behavior is not acceptable because it is an act of discrimination and sexual harassment. The â€Å"sexually explicit pictures, the sexually suggestive and humiliating comments of her male co-workers, and the ‘Men Only’ sign in the ship fitters trailer† are wrongful acts that deprive Robinson from her right to be treated equally (Jacksonville Shipyards 1). As an individual she is entitled to be treated in the same manner as the men she works with. â€Å"Rights are powerful devices whose main purpose is to enable the individual to choose freely whether to pursue certain interests or activities and to protect those choices† (Velasquez 91). Unfortunately, Robinson was not given this opportunity, or choice, when others warned her â€Å"to ‘take cover’ or leave so that men could exchange jokes out of her hearing† (Jacksonville Shipyards 2). Additionally, accordin g to the article a sign reading â€Å"Men Only† was posted outside the ship-fitters trailer where Robinson, along with other female co-workers, needed to report to receive instructions. Since the Jacksonville Shipyard was a business that operated with male and female workers, a sign such as that posted, expressed a prejudice towards women. As an individual she not only has a legal right to be treated fairly, but the moral right as well. â€Å"First, moral rights are tightly correlated with duties† (Velasquez 92). Robinson has the moral right to work in any field she desires, therefore the people whom she works with cannot interfere with her form of work, nor her fulfilling her duties. Secondly, â€Å"moral rights provide individuals with autonomy and equality in the free pursuit of their interests† (92). The men she worked with had no right to tell her where she was permitted, nor when to come and go from conversations. Robinson could not be forced to lea ve an area because m...

Ban These 15 Words From Your Writing

Ban These 15 Words From Your Writing Streamlined writing is an automatic way to present yourself as polished and professional.   The next time you write an important email, report, or even a quick note, check to see if you can delete any of the following before sending- your writing will be better for it. 1. Thatâ€Å"That† is a part of speech most people use without thinking. It’s often totally unnecessary! Here are 4 sentences using â€Å"that†- see which ones are totally acceptable without it!1. A) â€Å"She said that she would be late.†2. B) â€Å"That puppy is the cutest thing ever.†3. C) â€Å"Did you hear about that explosion?†4. D) â€Å"You should pick up the books that are on the floor†Choices A and D can function perfectly well without â€Å"that† cluttering up their momentum. â€Å"You should pick up the books on the floor† and â€Å"She said she would be late† seem so light and airy now!Also, stop using â€Å"that† to refer to pe ople. â€Å"The people that piled out of the car†? No! â€Å"The people who piled out of the car.† Because they are people, car or no car.2. WentSometimes â€Å"went† as in the past tense of â€Å"go† is the shortest distance between two points, but you also miss an opportunity to establish information about how whoever got wherever- did she race, fly, hurry, dawdle, drive, carom, or drift?3. HonestlyI have to do a find and replace in my essays for â€Å"honestly† all the time- it falls under the heading of what I call â€Å"throat clearing† with my students. I use it as a moment to pause and then convey earnestness, but the thing is, what it actually suggests is that you haven’t been honest this whole time.4. AbsolutelyThere is a time and a place for emphasis. But unless you’re writing marketing or publicity copy, you probably don’t need the EXTREME INSISTENCE of something being absolute.5. VeryWe use â€Å"very† to strengthen our intention, but it often winds up watering it down instead. Make your sentence stand on its own!6. ReallySimilarly, â€Å"really† gives an illusion of intensification without adding much meaning at all.7. AmazingThe New York Mets are amazing. They â€Å"cause great surprise or sudden wonder† because for a long time they have been terrible at playing baseball and finally this year, they are good at it. Outside of Citifield, though, â€Å"amazing† is so overexposed that nothing is really that impressive. Certainly not impressive enough to earn the name.8. AlwaysWhenever you work in absolutes (see â€Å"absolutely†) you are in a black or white zone. There’s no nuance in â€Å"always,† there’s no space for growth or revision. Unless you’re giving instructions or outlining procedure, give some wiggle room.9. NeverI refer you to the above.10. LiterallyThis is one of those words that started getting used for comedic effect and has taken over our lexicon. Did this actually happen? No? Is it a metaphor? Yes? Then why are we clinging to this mass illusion that so many things are actually happening?11. JustThis is something women get hyper-criticized for using, when the truth is it weakens anyone’s writing  to diminish their contribution by beginning with â€Å"I was just going to say†¦Ã¢â‚¬  Use â€Å"just† when you’re talking about fairness or impartiality, otherwise leave it in the drawer.12. MaybeAnother one that women get extra criticized for, despite the chilly reception we often get when we make firm  statements. If you’re sure, sound sure!13. StuffI had a student in one of my classes announce her fantasy story was taking place in the Kingdom of Stuff, on Stuff Island. She’s 8. We can forgive her. Are you 8?14. ThingsDitto â€Å"Stuff†15. IrregardlessPut this in a lockbox at the bottom of the sea along with â€Å"supposably.†It may take a while to (metaphorically) eliminate  these words from your brain, but adding in an extra mental filter when you edit should help you sharpen your writing and improve your persuasiveness immediately. Cut out the filler, the throat-clearing, the circling around, and you’ll find you come through on the page with more clarity and staying power.

A summary about a primary source about american history before 1865 Essay

A summary about a primary source about american history before 1865 - Essay Example Such was a significant stand that had earned him hatred among the white farmers who relied on slave labor. Furthermore, slave trade was a large industry that contributed to the economy of the country at the time. The president restates his desire to end slavery owing to the inhumane aspects it exhibited. He explains that he seeks to end slavery by influencing a change in the country’s constitution. This way, he shows that he respects the constitution. He would only introduce a change in the constitution by influencing the mindset of other elected representatives. In the letter, he expresses his desire in saving the union. The civil war threatened to destabilize the United States. He therefore explains his desire and efforts aimed at ending the civil war thus saving the union. In doing this, he explains will comply with the letters of the constitution and ending slavery thus creating a cohesive state that upholds the values of

Considered for academic reinstatement Essay Example | Topics and Well Written Essays - 500 words

Considered for academic reinstatement - Essay Example me tasks for the city and borough of Juneau as a Security Officer; (3) I inadvertently took several Law Enforcement classes all over the country which were too structured and used up most of my spare time; (4) I was also an Army reserve and therefore, due to longer hours spent at work, there remained virtually shortened time periods for both compliance to academic requirements and to personal rest; and finally (5) time constraint inevitably limited access to references and sources for academic compliance. Currently, I definitely am not satisfied with my general standing in the program. I am aware that the desire and pursuit to attain my original vision is still aflame. With the awareness of the rationale for failure to sustain the required GPA, I am more than determined to overcome whatever obstacles I have recently encountered. I realize that my ultimate objective of finishing the program I started with Empire State College is still my priority. In this regard, with renewed hope and unwavering spirit, I humbly seek for re-admission in the program. The dilemma brought about by mistakes in the previous semester made me aware that I deeply regret the academic lapses. The realization and threat of being totally obliterated from the program awakened my senses. I have planned the following measures to improve and maintain the required GPA: (1) severance of my employment responsibilities for the state of Alaska and the city of Juneau to make compliance to academic requirements my priority; (2) leave the Army; (3) participate more actively in study groups; (3) consult with my advisor and professors for academic requirements; (4) be more involved in both curricular and extracurricular activities; (5) apply time management techniques to prioritize tasks and responsibilities; and (6) seriously prepare for tests and examinations to maximize learning. I have utilized the same techniques when I took specialized training for the State of Alaska. I am aware that it is a

Frederic Chopin Essays -- Musicians

Chopin pioneered the idea of creating a true artistic form from technical exercises, making his etudes historically important. Each etude has its own musical story to tell even though they adhere to a basic principle as a means to train and refine the performer’s technique. They are not simply dry and repetitive exercises like etudes prior to Chopin. There’s emotion behind his etudes that transcends from technicality and mere note playing to a true virtuosic artistry that is executed with delicate finery. This new development of technical exercises is a feature of a persistent musical aspect in Romantic period repertoire. Not only were these exercises used to improve the performer, they influenced other composers and became substantial material. The Revolutionary Etude is a great example of this technique, for in this work of art, one kind find complete aesthetic materials centered on real historical events. Frederic Chopin was a child prodigy. He was a virtuoso pianist and a talented Polish composer. He was born the year 1810 and died 1849. He spent his early years in Warsaw where he received his music education. His compositions reached a mature stage in Warsaw before he left in 1830. Chopin mostly composed for solo piano, however he wrote two piano concertos, a few chamber pieces, and a couple of Polish texts that he set to music. Chopin made many major innovations to the piano sonata, mazurka, waltz, nocturne, polonaise, etude, impromptu, scherzo, and prelude, all of which are important pieces of work that highlight Chopin as a virtuosic composer. Frederic Chopin composed three sets of solo studies specifically for the piano. Overall these sets consisted of twenty seven total compositions known as etudes. Within these... ...ldinger, Jean-Jacques, ed. Chopin: Pianist and Teacher: As Seen by His Pupils Cambridge University Press, 1989. Israel Studies in Musicology Vol. IV (Volume 4). publication place: Jerusalem: Israel Musicological Society 1987. Kornel Michałowski and Jim Samson. "Chopin, Fryderyk Franciszek." In Grove Music Online. Oxford Music Online, http://ezproxy.twu.edu:2186/subscriber/article/grove/music/ 51099(accessed April 12, 2012) Yun, Fred. Analysis of Etudes Op. 10 and Op 25. Our Chopin.http://www.ourchopin.com/ analysis/etude.html (accessed May 3, 2012) Huneker, James. 2007. Chopin: The Man and His Music. publication place: Echo Library. Alan, Walker. 1973. The Chopin companion: profiles of the man and the musician. New York: W. W. Norton and Company, Inc. Jonson, George Charles Ashton. 2010. A Handbook to Chopin's Works. publication place: Nabu Press.

Chevy vs. Ford Essay

We have all heard the argument concerning vehicles and their brands, whether you are a Chevy, Ford, or even Dodge fan it really doesn’t matter. We all seem to stick to one side and if nothing else is ever said about either company, they both have very loyal customers and very similar beginnings. Not to mention that if it were not for the difference maybe more people would be willing to admit just how alike these two brands really are. Louis-Joseph Chevrolet was born Christmas Day in 1878, in a small village in Switzerland. During his childhood he spent his time in the villages of Bonfol and Beurnevà ©sin, which were close to the French border. Around 1887, Louis learned to repair and later race bicycles. Louis had gained a hunger in the knowledge for the repair of bicycles while working at a mechanics shop which fixed not just bicycles but carriages as well. There is where he would learn the basics of gears and mechanicals. He would also end up building and selling his own bicycle called the Frontenac. This name would be later used for his race cars. Louis became known for racing manufactured bicycles and was given a job in the mechanical shops of Mors and Darracq Company. Darracq built the â€Å"well-known† Gladiator bicycles, Louis was introduced to the Darracq internal combustion engine and this would consume his interest and where he would began studying the 4 cycle engine. Louis Chevrolet founded the brand in 1911 in Detroit Michigan, along with W.C. Durant. They both earned a reputation for developing cars with performance, durability, and value. Those characteristics are still a core part in the business today which is the fourth largest automotive brand. Chevy has made performance affordable. With its four and six cylinder engines they have become known for their strong performance and their durability. In the 1955 Chevy introduced a small-block V-8 which opened a new era in attainable high performance that would result in powering millions of cars and trucks for the next 50 years. With the traits of the small block Chevy  has helped establish their company as a force in almost all forms of motorsports. This legacy has been passed on to new generations, and it is very evident that they have stayed true to the original beliefs which are still noticeable with today’s Camaro SS and the Corvette. The Ford Motor Company has a similar past with the exception of their founder, Henry Ford. Henry was also a racecar driver in fact he not only drove racecars but also built them as well to demonstrate that his designs produced a reliable vehicle. Ford finally came to be in 1903, after two failure attempts before. In this case Henry Ford was on as vice president and chief engineer where he could realize his own dreams which was to produce an automobile that was reasonable priced and efficient. This came about with the introduction of the Model T in 1908. In 1913 Henry Ford was the first to introduce the continual moving assembly line, by have all the employees stay in one place and having their parts sent to them on conveyor belts with that, he single handedly revolutionized the automobile industry in 1913. By 1918 50% of all cars in the United States were Model Ts. With the growing economy the demand for the Model Ts were in such high demand that they had to open a larger factory in Highland Park, Michigan. Although he was a very clever businessman, Henry Ford was at time a complex and contradictory personality with strong held opinions and a very wide range of interest. Both founders were very dedicated and strong willed unfortunately with Chevrolet, he sold his shares to the Chevy companies cofounder, W. C. Durant. Henry Ford was a part of his company until his death in 1947. Both companies are still going strong today and are still a force in the automotive industry. Both are producing efficient and affordable vehicles and it really does come down to the individual’s choice as to whom you fall  in with. For the diehard racers Chevy offers the Camaro where Ford has the Mustang, both are beautifully made vehicles and are very similar not just in appearance but also in performance. Both offer the standard package that comes with any car, they both have similar gas mileage, engine size, and optional features. Both have even started producing more energy efficient type cars as well as electric and even hybrid vehicles. With both companies track record I am sure both will have their ups and downs but that doesn’t make one better than the other, in fact, it appears that both companies are dependable, affordable, and dedicated to their customers. However there is one difference that sticks out more than any other, Fords seems to have the edge on pricing and making sure their vehicles are affordable to any income bracket. While Chevy can be on the expensive side depending on make and model you are looking into to purchase. Both companies continually produce well built vehicles, their customer base is evident of that. It’s understandable for people to have their preferences but what does it really come down to? It comes down to which one offers everything each individual wants in a certain type of vehicle. You can see the similarities in almost every model each company has. Chevy has the Silverado; Ford has the F series in the truck models. Chevy has the Camaro and Corvette to where Ford has the Mustang, and both companies produce minivans as well as sedans. The argument between the two companies will continue to go on for years to come, but is there really any argument about the two companies other than if it weren’t for the difference in name there wouldn’t be an argument since both are still producing efficient and affordable vehicles along with exploring other options concerning energy sources, because of those decisions they are both still moving strong in today’s economy and both are still a force to be reckoned with in the automotive industry and will be for many years to come.